The best white label SEO software in 2027 is SEOSage for branded audit and monthly reports at the lowest price, AI Peekaboo for branded AI visibility reports, AgencyAnalytics and Swydo for a branded client portal, DashThis for simple white-label dashboards, SE Ranking and BrightLocal if you also want a free audit form on your own website, SEOptimer for quick branded audits, and Semrush or Whatagraph if you already use them. We compared ten tools on the five things white label can cover, what white label costs, and what 10 clients cost for a year, using each tool’s own pricing and help pages on 10 November 2026.
TL;DR
- Cheapest branded reports: SEOSage, $149 a year for 10 client projects (Pro, billed yearly), with your logo on every plan. Reports are files you send, built from a full crawl.
- Branded AI visibility reports: AI Peekaboo, white label from $100 a month (list price), on how each client’s brand shows up in ChatGPT and other AI answers.
- A branded client portal: Swydo (about $1,368 a year for 10 clients), DashThis ($1,668) and AgencyAnalytics ($2,400), each with your own web address.
- A free audit form on your own site: SEOptimer Max ($531 a year), BrightLocal (from $31 a month, for local SEO) and SE Ranking with its Agency Pack ($2,066 a year for 10 clients).
- If you already pay for a suite: Semrush charges $20 a month for each branded report, and Whatagraph has white label from $812 a month on Max.
- Not on the list: Ahrefs. Its own help centre says it does not allow white-label reports.
This guide is part of our series on white label SEO and client reporting. To put your own brand on audits and reports, see our white label SEO software.
What white label SEO software can put your brand on #
“White label” means your client sees your agency’s name and logo, not the tool’s. It is not one switch. A tool can brand any of five things, and each tool covers a different mix:
- The report file: a PDF, slide deck or spreadsheet with your logo, colours and footer. Every tool on this list does this, though Semrush charges for it per report.
- A client portal or dashboard: a page or login your client opens to see live numbers, with your logo on it.
- Your own web address: the portal or report link lives on something like reports.youragency.com, not on the tool’s domain.
- The emails: scheduled reports and alerts reach your client from your address, with no mention of the tool.
- An audit form on your website: a “get a free SEO audit” form that sends the visitor a branded report and sends you the lead.
Decide which of these your clients will actually see before you compare prices. An agency that emails a monthly PDF needs only the first. An agency that gives every client a login needs the first four.
What white label costs on each tool #
The cheapest plan on which white label works, checked on each tool’s own pricing page on 10 November 2026, in US dollars. G2 ratings are from G2 on the same day; how many reviews each is based on is under each tool below.
| Tool | G2 rating | Cheapest plan with white label | Price a month | Billed yearly, a month | Free trial |
|---|---|---|---|---|---|
| SEOSage | 5.0 | Solo, 3 client projects | $9 | $6.58 ($79 a year) | 14 days, no card |
| AI Peekaboo | 4.8 | Any plan at $100 a month or more | $100 | $85 (15% off) | 14 days with a card, only below $100 |
| SEOptimer | 4.6 | Pro (the audit form needs Max) | $39 (Max $59) | $29.25 (Max $44.25) | 7 days |
| BrightLocal | 4.6 | Track, 1 location | $41 | $31 | 14 days, no card |
| DashThis | 4.7 | Individual, 3 dashboards | $54 | $44 | 14 days, no card |
| Swydo | 4.6 | One plan, 10 data sources | $69 | 10% less (no US dollar price shown) | 14 days, no card |
| AgencyAnalytics | 4.7 | Core, per client | Not shown | $20 per client | 14 days, no card |
| Semrush | 4.4 | SEO plan plus a $20 Pro report | $139 + $20 per report | $117.33 + $20 per report | 7 days, card needed |
| SE Ranking | 4.8 | Core plus Agency Pack | Not offered | $172.20 ($103.20 + $69) | 14 days, no card |
| Whatagraph | 4.5 | Max | Not shown | From $812 | None shown; demo |
Two of these change the picture once you look closer. SE Ranking’s Agency Pack is sold yearly only, so there is no month-to-month white label. Semrush’s branded report is an add-on for each report, billed monthly even on a yearly plan, so the cost grows with every client.
What 10 clients cost for a year with white label on #
A worked example: an agency with 10 clients that sends each one a branded report every month. For each tool we took the cheapest plan that covers 10 clients with white label on, billed yearly where the tool offers it.
- SEOSage Pro: $149 a year for 10 client projects, white label included.
- SEOptimer Pro: $351 a year, with 10 crawls a month. The audit form on your own site needs Max, $531 a year.
- Swydo: about $1,368 a year billed monthly, for 10 clients with two data sources each (Search Console and Google Analytics): $69 a month for the first 10 sources and $4.50 for each one after that.
- DashThis Professional: $1,668 a year for 10 dashboards.
- SE Ranking Core and Agency Pack: $2,066 a year.
- AgencyAnalytics Core: $2,400 a year at $20 per client a month.
- Semrush: $5,378 a year: Pro+ for 15 websites ($248.17 a month billed yearly) plus 10 Pro reports at $20 a month each.
- Whatagraph Max: from $9,744 a year.
AI Peekaboo is priced by the brands, prompts, AI models and how often it checks, so 10 clients can cost very different amounts and it is not in the example. White label needs a plan with a list price of $100 a month or more.
BrightLocal is priced by location, and its pricing page does not show a price for 10 locations, so it is not in the example. For one location it is $31 a month billed yearly.
Which tool brands what #
What each tool’s own pages say it can put your brand on, checked on 10 November 2026. “Not shown” means the tool’s pages do not say.
| Tool | Report file | Client portal | Your own address | Emails from you | Audit form on your site |
|---|---|---|---|---|---|
| SEOSage | Yes, every plan | No (files you send) | No | No (you send the files) | No |
| AI Peekaboo | Yes, from $100 a month | Share links, not a full portal | Share links, from $250 a month | No | No |
| AgencyAnalytics | Yes | Yes | Yes | Yes (its pages disagree on the plan) | Not shown |
| Swydo | Yes | Yes | Yes | Branded email templates | No |
| DashThis | Yes, on dashboards | Yes, dashboards | Yes | Yes | No |
| SE Ranking | Yes, with Agency Pack | View-only client seats | Yes | Yes, even your own mail server | Yes, with Agency Pack |
| BrightLocal | Yes | Yes | Its pages disagree | Yes | Yes |
| SEOptimer | Yes, Pro and Max | Not shown | Yes, Pro and Max | Not shown | Max only |
| Semrush | $20 a month per report | Not shown | In the $20 report | Not shown | No |
| Whatagraph | Yes, on Max | Not shown | Not on Max | Not shown | No |
How we chose and compared them #
- We included tools that agencies use to send SEO reports or dashboards under their own brand, and that show up in the lists people read today. Ahrefs is left out because it has no white label at all.
- AI Peekaboo is in because agencies now also report on how clients show up in AI answers. It tracks AI visibility, not a website’s SEO, so read it as an add-on to an SEO tool, not a swap.
- For each, we read the price, the plan white label needs, and what can carry your brand from the tool’s own pricing, product and help pages on 10 November 2026, not from review sites.
- Where a tool’s own pages disagree with each other, we say so.
- The G2 rating under each tool is the score and number of reviews on its G2 page on 10 November 2026. Look at the number of reviews as well as the score: a score from a few reviews says less than one from hundreds. For Semrush and SE Ranking the rating covers the whole product, not only white label.
- The pictures of other tools are their own, as shown on their own websites, and each caption says so. The SEOSage pictures are ours.
- SEOSage is listed first because it is built for exactly this job: branded audit and monthly reports at a low price. Its limits are listed like everyone else’s.
The 10 best white label SEO tools in 2027 #
1. SEOSage #
Best for: freelancers and agencies who sell SEO audits and monthly reports and want every file to carry their brand, at the lowest price.
G2 rating: 5.0 out of 5 from 2 reviews. SEOSage is new on G2, so two reviews are a first look, not a verdict.
Price: Solo $9 a month or $79 a year (1 computer, up to 3 client projects), Pro $19 a month or $149 a year (2 computers, 10 client projects), Team $39 a month or $299 a year (5 computers, unlimited client projects). White label is on every plan. 14-day free trial, no card needed.
What carries your brand: every export. You set your agency name, logo, accent colour, font and footer line once, and the PowerPoint, PDF, Excel and CSV files all use them, with no SEOSage logo.
Good at: it is the cheapest way on this list to send branded reports to 10 clients. The report is built from a full crawl of every page, with the issues sorted by how much they matter, and the site’s Search Console and Google Analytics numbers next to them. The crawl runs on your own computer, so client data is not uploaded to anyone’s server.
Falls short: reports are files you send, not a client login, so there is no portal, no custom web address and no emails sent for you. It has no backlink or keyword volume data, and no audit form for your own website.
See white label SEO software for how it works with clients, or pricing.
2. AI Peekaboo #
Best for: agencies that want to resell AI visibility reporting under their own brand, and pay for what they track rather than per seat.
G2 rating: 4.8 out of 5 from 12 reviews.
Price: from $30 a month, set by the brands, prompts, AI models and how often it checks, with no seat fees. White-label reports and share links start at a $100 monthly list price, and share links on your own subdomain at $250 a month. Billed yearly it is 15% less. New workspaces below $100 a month get a 14-day trial with a card and at least 10 prompts per brand; plans at $100 or more bill at checkout.
What carries your brand: reports and read-only client share links, with your logo and five brand colours, from $100 a month. Clients need no login, but it is not a full client portal. From $250 a month, share links can use your own subdomain; the app itself stays on AI Peekaboo. Emails still come from AI Peekaboo, and there is no audit form for your website.
Good at: it shows each client brand’s mentions, sentiment, citations and competitor share of voice in AI answers, with its own prompts, competitors and dashboard for each brand. You can track a prompt for a chosen city, though local tracking is still rolling out. The data also goes to your AI agent (Claude, ChatGPT and others) through MCP or the API, and to Looker Studio.
Falls short: it is an AI visibility tool, not a site crawler, keyword rank tracker or on-page audit tool, so it does not replace an SEO report. White label needs a plan of $100 a month or more, and the free trial is only for smaller plans.
See AI Peekaboo.
3. AgencyAnalytics #
Best for: agencies that want one branded client portal with dashboards, rankings, backlinks and site audits together.
G2 rating: 4.7 out of 5 from 464 reviews.
Price: one plan, Core: $20 per client a month, billed yearly; the monthly price is not shown on the pricing page. Unlimited staff and client users. 14-day free trial, no card needed.
What carries your brand: reports and the client portal, with your logo and colour for each client, on your own domain or subdomain (with SSL), and emails from your own address.
Good at: it covers four of the five parts in one login, and clients get their own branded login. Staff and client users are unlimited.
Falls short: the price grows with every client: $2,400 a year for 10. Its own pages disagree on whether custom email and the custom domain are on every plan (the pricing page says yes, the feature page says “select plans”), and its FAQ still names old plans. No audit form for your site is shown.
4. Swydo #
Best for: agencies that want branded reports and a client portal at a low price per client, mostly for marketing data.
G2 rating: 4.6 out of 5 from 117 reviews.
Price: one plan with every feature: $69 a month for the first 10 data sources, then $4.50 for each source up to 100, less after that. Unlimited clients, users, dashboards and reports. Billed yearly it is 10% less, but the yearly price is only shown in euros. 14-day free trial, no card needed.
What carries your brand: styled report exports, a client portal for reports, boards and goals, dashboards on your agency’s domain, and branded email templates.
Good at: every feature is in the one plan, so white label is never an extra. Paying by data source, not by client, keeps it cheap for small clients.
Falls short: it has no crawler or site audit, so the report shows marketing numbers, not what is broken on the site. Whether emails can come from your own address is not shown.
5. DashThis #
Best for: agencies that want simple white-label dashboards their clients can open, with little setup.
G2 rating: 4.7 out of 5 from 95 reviews.
Price: Individual $54 a month or $44 billed yearly (3 dashboards), Professional $164 or $139 (10 dashboards), Business $324 or $279 (25 dashboards). White label is on every plan, with no extra fee. 14-day free trial, no card needed.
What carries your brand: dashboards with your logo and colours and no DashThis branding, a custom address such as reports.yourcompany.com, and emails sent from your own address.
Good at: white label is the same on every plan, and users are unlimited, so it is easy to price.
Falls short: the price steps up by dashboards, so 10 clients means the $139 Professional plan. Whether the PDF export carries your brand is not shown, and it has no site audit.
6. SE Ranking #
Best for: agencies that want an SEO suite with rankings and audits, branded, plus a free audit form on their own website.
G2 rating: 4.8 out of 5 from 1,490 reviews, for SE Ranking as a whole, not only white label.
Price: white label comes with the Agency Pack, $69 a month, sold yearly only, on top of a plan: Core is $103.20 a month billed yearly ($129 monthly) for 10 projects. So the cheapest branded setup is $172.20 a month, billed yearly. 14-day free trial, no card needed.
What carries your brand: the platform and reports (cover, colours, logo, header and footer), view-only client seats, your own domain, emails with your sender name or through your own mail server, and a Lead Generator audit form for your website.
Good at: its own pages show all five parts, the only tool on this list where they do, together with a full SEO suite for rankings and audits.
Falls short: white label is yearly only. Its own pages disagree on the number of client seats (30 on the pricing page, 10 on the Agency Pack page) and on the lead limit (100 a month on one page, 10 a day on another), and they call the bundle by two names.
7. BrightLocal #
Best for: agencies that do local SEO for businesses with a shop, office or service area.
G2 rating: 4.6 out of 5 from 230 reviews.
Price: Track $41 a month or $31 billed yearly for one location, Manage $54 or $40, Grow $65 or $49. White label is on all three plans. Prices rise with the number of locations, and the pricing page does not show a price for 10. 14-day free trial, no card needed.
What carries your brand: local SEO reports with your logo, colours and words, a branded client portal, emails from your own sender address, and an Agency Lead Generator form that gives visitors a free local search audit.
Good at: it is built for local SEO, with the audit form included on every plan.
Falls short: it is a local SEO tool, not a full website audit. Its white label page says reports can be hosted on a custom domain, but the FAQ on the same page says you cannot use your own domain, so ask before you rely on it.
8. SEOptimer #
Best for: agencies that want quick branded one-page audits and an audit form that brings leads.
G2 rating: 4.6 out of 5 from 354 reviews.
Price: white label starts on Pro, $39 a month or $29.25 billed yearly ($351 a year, 10 crawls a month, 3 users). The audit form needs Max, $59 a month or $44.25 billed yearly ($531 a year, 50 crawls). Starter, $29, has no white label. 7-day free trial.
What carries your brand: audit reports with your logo, company details, colours and fonts, on your own subdomain or domain with SSL, and on Max an embeddable audit form that emails the visitor a branded PDF.
Good at: the audit form is one of the easiest here to put on a website: copy-paste code, a WordPress plugin, Zapier and a webhook.
Falls short: crawls are counted by month, 10 on Pro. A client portal and emails from your own address are not shown.
9. Semrush #
Best for: agencies that already pay for Semrush and want a few branded reports.
G2 rating: 4.4 out of 5 from 4,303 reviews, for Semrush as a whole, not only white label.
Price: the SEO plan is $139 a month or $117.33 billed yearly (5 websites), Pro+ $299 or $248.17 (15 websites). Branding needs a Pro report, $20 a month for each report, billed monthly. The $10 Base report has a PDF export but no branding. 7-day free trial; a card is needed.
What carries your brand: each Pro report: your logo and short description replace Semrush’s, with your colours, and the “data taken from semrush.com” line is removed. A custom domain is listed as part of the Pro report.
Good at: the reports can use all of Semrush’s keyword, ranking and backlink data.
Falls short: white label is paid per report, so 10 clients add $2,400 a year on top of the plan. A client portal, emails from your own address and an audit form for your site are not shown.
10. Whatagraph #
Best for: larger agencies that report on many marketing channels and have the budget for it.
G2 rating: 4.5 out of 5 from 286 reviews.
Price: Max from $812 a month, billed yearly, with credits from 50 (one per connected data source); Prime is priced on request. There is no monthly price and no free trial shown: you book a demo. Users and reports are unlimited.
What carries your brand: reports with custom branding on Max, and automated emails with the PDF.
Good at: polished reports across many data sources, with unlimited users and reports.
Falls short: it is the most expensive tool here. Its own pages disagree: the pricing page includes branding in Max, but the white label page calls white-label dashboards a paid add-on, and a custom report domain is not on Max.
Why Ahrefs is not on the list #
Ahrefs is one of the best-known SEO tools, but it has no white label. Its help centre says it does not allow white-label reports, and its pricing page mentions no white label, client portal or branding. Its Report Builder works, but the reports carry the Ahrefs name. If you use Ahrefs for research, pair it with one of the tools above for the branded report.
How to choose white label SEO software in four steps #
- Decide what must carry your brand. Go through the five parts: the report file, a portal, your own address, the emails, an audit form. Most agencies need two or three.
- Decide what the client opens. A monthly PDF or slide deck needs no portal. A client who wants to check numbers any day needs a login.
- Price it for your real client count. Work out a year for the clients you will have, as in the 10-client example. Watch for prices per client, per report or per location, and for white label sold yearly only.
- Test it on one client. Make one real branded report in the free trial and check every page, link and email for the tool’s name before you send it.
Questions to ask before you buy #
- Is white label on my plan, an extra, or sold yearly only?
- Does the tool’s name appear anywhere the client sees: the PDF footer, the portal link, the email sender, the login page?
- Can the portal and links use my own web address, with SSL?
- Does the price grow with clients, reports, dashboards, data sources or locations?
- What happens to my clients’ reports and logins if I cancel?
Summary #
Pick the parts of your brand clients will see first, then the tool. For branded audit and monthly report files at the lowest price, SEOSage ($149 a year for 10 clients). For branded AI visibility reports, AI Peekaboo, from $100 a month. For a branded client portal, Swydo, DashThis or AgencyAnalytics. For an audit form that brings leads, SE Ranking, BrightLocal or SEOptimer Max. Semrush and Whatagraph suit agencies already paying for them. Ahrefs has no white label. Check prices again before you buy: they change.
FAQ #
What is the best white label SEO software? #
It depends on what your client sees. For branded audit and monthly reports at the lowest price, SEOSage. For branded reports on how clients show up in AI answers, AI Peekaboo. For a branded client portal, AgencyAnalytics, Swydo or DashThis. For an audit form on your own site, SE Ranking, BrightLocal or SEOptimer Max.
What is white label SEO software? #
SEO software that lets an agency put its own name and logo on what the client sees, such as reports, dashboards, links and emails, instead of the software’s name.
What is the cheapest white label SEO tool? #
On this list, SEOSage: $79 a year for 3 client projects or $149 a year for 10, with white label on every plan. SEOptimer Pro is $351 a year and BrightLocal starts at $31 a month for one location, both billed yearly.
Which white label SEO tools have a client portal? #
AgencyAnalytics, Swydo, DashThis and BrightLocal have a branded client portal or dashboard, and SE Ranking has view-only client seats. SEOSage sends report files instead of a portal.
Can I use my own domain for white label SEO reports? #
On AgencyAnalytics, Swydo, DashThis, SE Ranking and SEOptimer, yes. On Semrush it is part of the $20 Pro report, and AI Peekaboo puts share links on your own subdomain from $250 a month. BrightLocal’s own pages disagree, and Whatagraph does not include it on Max.
Does Ahrefs offer white label? #
No. Its help centre says it does not allow white-label reports.
Sources #
- Prices, plans and white label features: each tool’s own pricing, product and help pages, checked on 10 November 2026.
- Ratings: each tool’s reviews page on G2, checked on 10 November 2026.
Recommended #
- Best SEO Reporting Tools in 2027: 10 Compared With Prices
- Best SEO Audit Tools in 2027: 10 Compared With Real Prices
- What Is White Label SEO?
- Monthly SEO Report: Free Template and Example (Word, PDF)
- White Label SEO Reports With Your Logo
- Why White Label SEO Reporting Is Important (6 Reasons)
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