SSEOSage

Website audit report

An audit report clients act on

Six sections, in nine slides.

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What

A report is not a list of errors

It tells the reader what matters, why, and what to do first.

What it is

Six sections

Start with the summary

  • ✓Summary, three biggest findings
  • ✓All findings by area
  • ✓Fix plan, what we checked
The six sections

Rank

Impact and effort

  • ✓High impact, small effort first
  • ✓Then high impact, large effort
  • ✓Low impact last
Rank the findings

Mistakes

Do not dump the tool output

A 90-page export is not a report. Write the three findings that matter.

Common mistakes

Template

Free and editable

  • ✓Word, Google Docs, Pages
  • ✓Filled-in example
  • ✓Yellow blanks to replace
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