SSEOSage

SEO ROI

When does SEO pay for itself?

The formula and three examples, in nine slides.

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The formula

SEO ROI in one line

(Extra profit from search minus SEO cost) divided by SEO cost.

The formula

Use profit

Revenue makes ROI look bigger

A sale of $100 at a 30% margin earns $30. Use the $30.

Why profit

5 steps

How to calculate it

  • ✓Add up every SEO cost
  • ✓Count conversions from search
  • ✓Value them, then apply your margin
The 5 steps

Local service

5

months to pay for itself

Made-up example: $1,000 a month, 117% over a year.

The worked example

Low-margin store

One change is not enough

Bigger orders and more traffic together pay back in month 10. Either alone does not.

Three businesses
SSEOSage

Try your own numbers

Free SEO ROI calculator at seosage.co.

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