SEO ROI
The formula and three examples, in nine slides.
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The formula
(Extra profit from search minus SEO cost) divided by SEO cost.
Use profit
A sale of $100 at a 30% margin earns $30. Use the $30.
5 steps
Local service
Made-up example: $1,000 a month, 117% over a year.
Low-margin store
Bigger orders and more traffic together pay back in month 10. Either alone does not.
Free SEO ROI calculator at seosage.co.