12 SEO KPIs, 3 layers

S SEOSage SEO KPIs What to track and report to clients. Tap to start → Read the full guide

From the site to the business

Three layers ✓ Site health: from a crawl ✓ Visibility: from Search Console ✓ Results: from the client The three layers

Layer 1: health ✓ Health score ✓ Errors by severity ✓ Indexable pages ✓ Issues fixed and new Site health KPIs

Layer 2: visibility ✓ Impressions and clicks ✓ Average position ✓ Click-through rate Visibility KPIs

Layer 3: results ✓ Organic leads or orders ✓ Conversion rate ✓ Value of organic traffic Business KPIs

A real site 98 marketingly.org, 29 Sept to 12 Oct 2026. See the real example

Be fair Note how many pages each crawl checked. See the real example

The report ✓ A two-sentence summary ✓ Three headline numbers ✓ What changed, what is next How to report

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