SSEOSage

Local SEO audit

Local SEO audit in 12 checks

The website part, in nine slides.

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Three parts

A local audit has three parts

  • ✓The website
  • ✓The Google Business Profile
  • ✓Listings and reviews
 The three parts

The website part

12

checks a crawler can run

Run them in order.

 The 12 checks

Checks 1 to 4

Tell Google who and where

  • ✓Same name, address, phone
  • ✓Address as real text
  • ✓A page per location
  • ✓Service and place in titles
 Checks 1 to 4

The costly one

1

noindex tag can hide a shop page

Check indexing early.

 Check 8

Then check

The rest

  • ✓LocalBusiness data
  • ✓Fast on a phone
  • ✓Secure and no broken links
 Checks 6 to 12

By hand

Outside the website

  • ✓Business Profile
  • ✓Listings
  • ✓Reviews
 Check by hand
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