SSEOSage

JavaScript SEO

JavaScript SEO: two crawls

How to audit a JavaScript site, in nine slides.

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The short answer

Can search engines see it?

Content built by scripts must be crawlable, renderable and indexable.

 The short answer

Common problems

Google may see an empty page

  • ✓An empty page shell
  • ✓Links that are not links
  • ✓Content behind a click
 The ten problems

The method

Crawl twice

  • ✓Rendering off
  • ✓Rendering on
  • ✓Compare pages, text, links
 The two-crawl method

A real trade-off

4x

slower with rendering on, so use it on purpose

SEOSage has it as a crawl setting.

 The two-crawl method

The fix

Put content in the HTML

  • ✓Server-side rendering
  • ✓Static pages
  • ✓Real links
 How to deliver content

Confirm

Ask Google too

  • ✓URL Inspection in Search Console
  • ✓View source vs inspect
  • ✓Crawl again after fixes
 The 12-point checklist
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