SSEOSage

Broken links and 404s

Fix broken links in order

Find them, then choose one of four fixes.

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What

A 404 is not always bad

A page that was removed on purpose should return a 404. The problem is links to it.

Find

Three places to look

✓A crawl of your site
✓Search Console, Not found (404)
✓Your server logs

How to find them

Fix

Four choices

✓Restore the page
✓Redirect to a close match
✓Fix the link, or leave the 404

How to fix them

Page

A good 404 page still says 404

Offer search and links, but return a real 404 status.

A good 404 page

Rule

Fix the links first

Most of the harm is internal links to pages that do not exist.

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SSEOSage

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